Yesterday was one of those weird days where I had contradicting conversations on the same topic in a matter of 3 hours with 2 different people. The topic was viral videos.
Here’s a summary of the two conversations:
Scene 1: Int. Two young men (Harsh and I) sitting at the Cha bar
Harsh: I think we can kill it with videos for Klip, like make some kick ass viral (stops presumably to correct himself), I mean, kickass and interesting videos that says what we want to do with Klip and why are we here best.. and keep making them.
Maneesh: Got that, but it would have been okay if you had said you want to make viral videos, I don’t subscribe to the thought that “you can’t make a viral video”
We then had the regular debate, you know how it works. I will certainly get back to telling what I meant by my line, but before that you might want to read a conversation with a client of ours 3 hours later.
Scene 2: Int. Smursh Office, Maneesh on the phone
Client: Why can’t we make a cool viral video instead of this one
Maneesh: What makes you think this can’t go viral?
Client: I don’t think this will go viral, there’s nothing in it
Maneesh: What would a viral video have?
Client: I don’t know, you know like the ones you see
..Debate about Kolaveri happens..
Maneesh: See a video is a video, a video becomes viral when you share it
Client: I know that
The argument continued till we reached a settlement of sorts which is not pertinent to the point of this post.
I am sure if you are of any relevant position in the business of digital media you might have had one of these at some point as well.
I constantly see tweets of this kind, it is an altogether different matter that these come from people who have probably no clue of how to make good quality videos and who’s only connection to anything viral is tweeting “This shit is viral”. But you know what I mean here. The point though is about me (excuse the immodesty 
), and how I told Harsh that we can make viral videos and how I told the client that no one can make viral videos. I must quickly admit that the conversations above are not verbatim and I have used my discretion to pen dialogues that didn’t happen exactly the way they did for cinematic effects.
